HGDEER was founded by handmade jewelry lovers Jenny Chen and Bruce Xu. They have been deeply involved in the jewelry industry for 30 years, are very good at jewelry design, and have a very personal design style. 

As jewelry practitioners for more than 15 years, Jenny and Bruce are deeply frustrated by the lack of awareness of original design and copyright in the jewelry industry. The root of this problem is that most jewelry practitioners focus on buying and selling to follow the trend of

plagiarism, rather than ignoring the need to form their own original brand culture.

HGDEER was born to solve this problem. It provides a completely original brand to expand its influence, encourage more young people to design and innovate bravely, and finally realize their design dream.

Our Company is located in China, where our spiritual environment and daily contact with nature provide a strong connection with nature and a strong atmosphere for the creation of all our products.